Definition

On-demand computing (ODC), also known as utility computing or pay-as-you-go computing, is a cloud computing model in which computing resources are provided and accessed dynamically over the internet on an as-needed basis.

What is on-demand computing?

On-demand computing allows organisations to access and use computing resources quickly and efficiently without the need for significant upfront investment in hardware or infrastructure. Resources are allocated dynamically based on demand, allowing users to scale up or down to meet changing workload requirements.

On-demand computing follows a pay-as-you-go pricing model, where users are billed based on their actual usage of computing resources. This eliminates the need for upfront capital investment in hardware or long-term contracts and provides cost transparency and predictability for organisations.

Furthermore, on-demand computing leverages the internet to deliver computing resources to users anywhere in the world with an internet connection. This enables organisations to access and use computing resources from multiple geographic locations, improving accessibility, collaboration, and scalability.

Lastly, on-demand computing providers often offer a wide range of managed services, including infrastructure management, security, compliance, monitoring, and support. These services help organisations offload operational tasks, reduce complexity, and focus on core business activities.

Example of on-demand computing

Let’s say a small software development startup, “Tech Innovations Inc.,” needs computing resources to deploy and test their new application. Instead of purchasing and maintaining physical servers, they decide to use on-demand computing services from a cloud provider.

Using on-demand computing, Tech Innovations Inc. can quickly provide virtual servers, storage, and networking resources through the cloud provider’s self-service portal. They choose the specific resources they need and configure them to meet the requirements of their application.

Tech Innovations Inc. only pays for the computing resources they use without any long-term commitments or upfront costs. This pay-as-you-go pricing model allows them to minimise expenses and optimise their resources.

Definition

Net foreign income refers to the total income earned by a country’s residents from foreign sources, minus the income earned by foreign residents within that country.

What is net foreign income?

Net foreign income is a measure of the net flow of income between a country and the rest of the world, reflecting the earnings from international trade, investment, and other economic activities.

Net foreign income consists of various components, including:

The formula for calculating net foreign income is:

Net Foreign Income = Total income from foreign sources – Income earned by foreign residents

Net foreign income is an important indicator of a country’s economic relationship with the rest of the world. A positive net foreign income indicates that a country is earning more from its international activities than it is paying out. Conversely, a negative net foreign income suggests that a country is paying out more income to foreign organisations than it is earning.

Example of net foreign income

Let’s consider a country called “Nation A.” In a given year, Nation A’s residents earn $500 million from foreign investments, receive $200 million in remittances from citizens working abroad, and export goods and services totalling $1 billion. 

However, during the same period, foreign residents earn $300 million from investments within Nation A and remit $150 million back to their home countries.

Now we can calculate the net foreign income:

Total income from foreign sources = $500 million + $200 million + $1 billion = $1.7 billion

Income earned by foreign residents in Nation A = $300 million + $150 million = $450 million

Net foreign income for Nation A = $1.7 billion – $450 million = $1.25 billion

Therefore, the net foreign income for Nation A in the given year is $1.25 billion. This represents the overall surplus of income earned by Nation A’s residents from their international activities after accounting for the income earned by foreign residents within the country.

Definition

Month to date (MTD) is a financial metric used to track and analyse the performance of a particular measure or variable from the beginning of the current month up to the present date.

What is month to date?

Month to date provides insight into how a certain metric has performed within the current month relative to previous months or specific targets.

MTD measures the performance of a metric, such as revenue, expenses, sales, or other key performance indicators (KPIs), from the first day of the current month up to the present date. It is typically calculated on a daily basis and provides a real-time snapshot of performance throughout the month.

MTD is calculated by summing up the values of the metric from the first day of the month to the current date. For example, to calculate MTD revenue, you would add up the daily revenue figures from the first day of the month to the present day.

Furthermore, MTD serves as a tool for monitoring progress towards monthly goals, objectives, or budgets. It enables businesses to track their performance in real-time and take corrective actions if performance deviates from expectations.

MTD can be applied to various metrics and performance indicators across different industries and sectors, making it a handy and widely used tool for performance tracking and analysis.

Example of month to date

ABC Corporation is tracking its sales performance for the current month, which is January. Today’s date is January 15th.

To calculate the month to date sales, they sum up all the sales revenue generated from January 1st to January 15th.

For instance, let’s say the sales revenue for the first 15 days of January is $50,000. This represents the total sales revenue earned from January 1st up to January 15th.

Therefore, the month to date sales revenue for ABC Corporation as of January 15th is $50,000.

This MTD figure provides ABC Corporation with a snapshot of their sales performance for the first half of the month, allowing them to monitor progress towards their monthly sales targets.

Definition

Month over month (MoM) is a financial metric used to compare the performance of a particular variable or indicator between two consecutive months.

What is month over month?

Month over month is commonly employed in business and finance to analyse trends, identify patterns, and monitor changes over time.

MoM compares data from one month to the previous month and analyses can be applied to various types of data, including revenues, expenses, profits, sales volume, customer acquisition, website traffic, and other key performance indicators (KPIs).

The primary measure used in MoM analysis is the percentage change between the two months. This is calculated using the formula:

MoM % change = ( (Current month value – Previous month value) / Previous month value) x 100%

A positive MoM percentage change indicates growth or improvement, while a negative MoM percentage change indicates a decline or deterioration.

It’s important to consider seasonal factors and cyclical patterns when interpreting MoM changes, as certain months may exhibit consistent seasonal variations due to factors such as holidays, weather, or industry-specific trends.

Example of month over month

ABC Retail Corporation analyses its monthly sales data for the first quarter of the year. They observe the following sales figures for January and February:

To calculate the MoM percentage change in sales from January to February:

MoM % change = ( (February sales – January sales) / January sales) x 100%

MoM % change = ( ($120,000 – $100,000) / $100,000) x 100% = 20%

So, the MoM percentage change in sales from January to February is 20%, indicating a significant increase in sales performance between the two months.

Definition

Monthly recurring revenue (MRR) is a key metric used by businesses, particularly in subscription-based models, to measure the predictable and recurring revenue generated from subscription services or products on a monthly basis. 

What is monthly recurring revenue?

MRR is based on the recurring billing cycle for subscription services, which is usually monthly, although it can vary depending on the subscription model. Each month, customers are billed for their subscription, resulting in a predictable stream of revenue for the business. It provides insight into the stability and growth path of a company’s revenue stream, making it a valuable indicator for financial planning, performance evaluation, and investor analysis.

MRR is affected by customer churn (cancellation of subscriptions) and expansion (upgrades or add-ons to existing subscriptions). Churn reduces MRR, while expansion increases MRR. Net MRR provides a more accurate measure of revenue growth.

To calculate MRR you sum up the monthly subscription fees from all active customers. This includes revenue generated from both new and existing customers, excluding one-time fees, discounts, and non-recurring revenue.

Monitoring MRR growth over time is crucial for assessing the health and performance of a subscription-based business. Positive MRR growth indicates increasing revenue, while negative MRR growth suggests declining revenue.

Example of monthly recurring revenue

ABC Software Company offers a subscription-based project management tool. They have three subscription plans: Basic, Pro, and Premium, priced at $10, $25, and $50 per month respectively.

At the beginning of the month, ABC Software has the following number of active subscribers for each plan:

To calculate their MRR, ABC Software would sum up the monthly subscription fees from all active subscribers:

MRR = (100 x $10) + (50 x $25) + (25 x $50) = $3,500

So, the MRR for ABC Software Company is $3,500. This represents the total revenue they can expect to receive from subscription fees on a monthly basis.

Definition

Market value, also known as fair market value, refers to the current price at which an asset, security, or goods can be bought or sold in a competitive market.

What is market value?

Market value represents the price that a willing buyer and a willing seller would agree upon in an open and unrestricted transaction, assuming both parties have reasonable knowledge of the asset’s characteristics and current market conditions.

In financial markets, market value is commonly used to assess the worth of various types of assets, including stocks, bonds, real estate properties, goods, and derivatives. It serves as a key metric for investors, analysts, and policymakers to make informed decisions regarding investment strategies, asset allocation, and risk management.

Market value can fluctuate over time in response to changing market conditions, investor perceptions, and external factors. It is not static and can vary from one moment to the next.

Additionally, market value allows for comparisons between different assets or investments within the same market or asset class. Investors can assess the relative attractiveness of various opportunities based on their market values.

It’s important to note that market value may not always accurately reflect the core value of an asset, especially in cases of market inefficiency.

Example of market value

ABC Corporation, a manufacturing company, is considering buying a competitor, XYZ Inc. As part of the due diligence process, ABC Corporation assesses the market value of XYZ Inc.

To determine the market value of XYZ Inc., ABC Corporation analyses various factors, including XYZ Inc.’s financial statements, assets, liabilities, growth prospects, and industry comparables.

For example, if the market value of XYZ Inc.’s assets, such as property, plant, and equipment, is estimated to be $10 million, and its liabilities amount to $5 million, then its market value would be:

So, the market value of XYZ Inc. is $5 million. This represents the estimated worth of the company based on its assets and liabilities.

Definition

IaaS providers offer virtualised computing resources, including virtual machines (VMs) or containers, which enable clients to run applications and workloads without managing physical hardware.

What is infrastructure as a service?

In an IaaS model, a third-party provider hosts and manages the hardware infrastructure, including servers, storage, networking, and virtualisation technology, while clients rent these resources on a pay-as-you-go basis. Clients can then scale computing resources up or down based on demand, allowing for flexibility and cost-efficiency.

IaaS providers offer networking services, such as virtual networks, load balancers, firewalls, and VPNs, to enable connectivity between different components of the infrastructure and to the internet. Clients can configure network settings and security policies to meet their specific requirements.

Furthermore, IaaS providers offer management tools and dashboards that allow clients to provision, monitor, and manage their infrastructure resources easily. Clients can deploy and configure virtual machines, manage storage, and monitor performance metrics through a centralised interface.

Benefits of Infrastructure as a service include:

Example of infrastructure as a service

ABC Corporation, a software development company, needs to host its application on a scalable and reliable infrastructure without managing physical hardware. Instead of investing in on-premises servers, ABC Corporation decides to use an IaaS provider.

ABC Corporation signs up for an IaaS subscription with the chosen provider and selects the computing, storage, and networking resources they need.

Once the VMs are provided, ABC Corporation installs and configures their application software on the virtual instances. They also set up networking configurations, such as virtual networks, subnets, and security groups, to ensure connectivity and security for their application.

As the application’s demand fluctuates, ABC Corporation can easily scale their infrastructure up or down by adding or removing VM instances or adjusting resource allocations. They only pay for the resources they use, avoiding upfront hardware costs and reducing operational overhead.

Definition

Human resources (HR) refers to the department within an organisation responsible for managing and coordinating all aspects related to the organisation’s employees.

What are human resources?

HR encompasses a wide range of functions aimed at optimising the organisation’s workforce to achieve its strategic objectives while ensuring compliance with employment laws and regulations. HR plays a crucial role in fostering a positive work environment, supporting employee development, and driving organisational success.

HR facilitates the onboarding process for new employees, ensuring they receive the necessary training, resources, and support to integrate into the organisation effectively. This includes orientation sessions, introductions to company policies and procedures, and assistance with completing required paperwork.

Furthermore, HR serves as a connection between management and employees, handling issues related to workplace conflicts, complaints, and disciplinary actions. HR professionals provide guidance, mediation, and resolution strategies to promote a harmonious work environment and maintain positive employee morale.

HR manages the organisation’s compensation and benefits programs, including salary structures, bonus incentives, health insurance, retirement plans, and other employee perks. HR ensures competitive and equitable compensation practices to attract and retain top talent.

Lastly, HR ensures the organisation’s employment practices comply with federal, state, and local labor laws and regulations. This includes overseeing adherence to anti-discrimination laws, wage and hour regulations, workplace safety standards, and employment eligibility verification requirements.

Example of human resources

ABC Corporation’s HR department is responsible for managing the company’s employees. They oversee recruitment, hiring, and onboarding processes. For instance, when a new position opens up in the marketing department, HR works with the hiring manager to create a job description, post the job opening on various platforms, and screen candidates.

After the hiring decision is made, HR assists with the onboarding process, ensuring the new employee completes necessary paperwork, receives training, and integrates smoothly into the team.

Definition

Gross national product (GNP) is a macroeconomic measure of the total value of all goods and services produced by the residents of a country, including both domestic and foreign production, within a specific time period, typically a year.

What is the gross national product?

GNP measures the total economic output generated by the citizens and businesses of a country, regardless of where the production occurs. It includes the value of goods and services produced domestically, as well as the income earned by citizens and businesses from their investments and activities abroad.

GNP consists of several components, including:

GNP can be calculated using the following formula:

GNP = GDP + Net foreign income

Changes in GNP over time can indicate trends in economic growth, development, and prosperity.

Like any economic indicator, GNP has limitations. It may not fully capture the distribution of income within a country, as it focuses on aggregate output rather than individual welfare. Additionally, GNP does not account for factors such as environmental sustainability, social welfare, or income inequality, which are important considerations for assessing overall well-being and development.

Example of gross national product

Let’s consider a hypothetical country called “Econland.” In a given year, Econland produces goods and services worth $10 billion within its borders. Additionally, its citizens and businesses earn $2 billion from investments and activities abroad, while foreign residents earn $1 billion from investments and activities within Econland.

To calculate Econland’s gross national product we use the formula above:

GNP = $10 billion (GDP) + ($2 billion – $1 billion) (Net foreign income)

GNP = $10 billion + $1 billion = $11 billion

In this example, Econland’s gross national product is $11 billion. This represents the total value of goods and services produced by Econland’s residents.

Definition

Earnings per click (EPC) is a metric used in online advertising to measure the effectiveness of an advertising campaign.

What is earnings per click?

Earnings per click represents the average revenue generated for each click on an ad or affiliate link.

The formula for EPC is as follows:

EPC = Total earnings / Total clicks

This metric is important to advertisers as it provides insights into the profitability and effectiveness of their marketing efforts. A higher EPC indicates that the advertising campaign is generating more revenue per click, suggesting better performance and return on investment.

Several factors can influence EPC, including the quality and relevance of the advertising creatives, the targeting and segmentation of the audience, the competitiveness of the market, the pricing and commission structure, and the conversion rate of the landing page or offer.

While EPC provides valuable insights into the revenue generated per click, it may not provide a complete picture of overall campaign performance. Advertisers should consider other metrics such as conversion rate, return on ad spend (ROAS), and customer lifetime value (CLV) to assess the total impact of their marketing activities.

Example of earnings per click

Company ABC runs an affiliate marketing campaign where it pays affiliates a commission for each sale generated. During the campaign period, Company ABC earns $2,000 in revenue from sales. Throughout the campaign, there were a total of 500 clicks on affiliate links.

Now the earnings per click can be calculated for the campaign:

EPC = $2,000 / 500 clicks = $4 per click

In this example, the earnings per click for Company ABC’s affiliate marketing campaign is $4. This means that, on average, the company earns $4 for each click on links that results in a sale.

Definition

A debit refers to an entry made on the left side of an accounting ledger or financial statement, representing an increase in an asset account or a decrease in a liability or equity account.

What is debit?

Debits are one of the fundamental principles of double-entry bookkeeping, which is used to maintain accurate records of financial transactions. In double-entry bookkeeping, every financial transaction involves at least two accounts – a debit and a credit. 

Debits and credits must always balance, ensuring that the accounting equation (Assets = Liabilities + Equity) remains in balance.

Debits can affect different types of accounts in various ways:

  1. Assets: Debits increase asset accounts. For example, when a business receives cash from a customer, it records a debit to the cash account, reflecting an increase in cash on hand.
  2. Expenses: Debits increase expense accounts. For instance, when a business pays for office supplies, it records a debit to the supplies expense account, indicating a decrease in assets and an increase in expenses.
  3. Drawings (Owner’s withdrawals): Debits increase the drawings account, which represents withdrawals made by the owner(s) from the business for personal use.
  4. Losses: Debits increase loss accounts, such as bad debt expense or losses on the sale of assets.

When recording a transaction, the double-entry system requires that every debit entry be accompanied by a corresponding credit entry, ensuring that the total debits equal the total credits. This principle helps maintain the accuracy and integrity of financial records and enables businesses to track their financial performance and position over time.

Example of debit

Let’s say Company ABC purchases office supplies worth $500. When recording this transaction in the accounting records using double-entry bookkeeping, Company ABC would make the following entry:

In this example, the debit entry of $500 increases the office supplies expense account, reflecting the company’s expenditure on office supplies. The corresponding credit entry of $500 decreases either the cash account or the accounts payable account.

Definition

Customer relationship management (CRM) is a strategic approach and technology-enabled process that businesses use to manage interactions and relationships with current and potential customers. 

What is customer relations management?

CRM includes various strategies, practices, and tools designed to improve customer satisfaction, loyalty, and retention, ultimately driving business growth and profitability. Furthermore, CRM systems capture, store, and organise customer data from multiple sources, such as interactions, transactions, demographics, preferences, and behavioural patterns. 

By logging and analysing these interactions, businesses can identify customer needs, preferences, and pain points, enabling more effective communication and relationship-building. Marketers can leverage CRM data to create targeted campaigns, deliver personalised content, and measure the effectiveness of marketing efforts, optimising ROI and customer acquisition.

CRM systems streamline the sales process by automating tasks such as lead management, opportunity tracking, pipeline management, and sales forecasting. By providing sales teams with access to real-time customer data and insights, CRM enhances efficiency, collaboration, and decision-making, leading to improved sales performance and conversion rates.

Additionally, CRM systems offer robust analytics and reporting capabilities, allowing businesses to analyse customer data, track key performance indicators (KPIs), and measure the effectiveness of sales, marketing, and customer service initiatives.

Example of customer relations management

Company XYZ, an e-commerce retailer, uses a CRM system to manage its interactions with customers and improve their overall experience.

  1. Customer data collection: When customers visit Company XYZ’s website, they create accounts and provide information. This data is stored in the CRM system.
  2. Personalised marketing: Based on the data collected, Company XYZ sends personalised marketing emails to customers, featuring product recommendations.
  3. Sales tracking: Company XYZ’s sales team uses the CRM system to track customer inquiries, leads, and sales opportunities. 
  4. Feedback collection: Company XYZ regularly collects feedback from customers through surveys and reviews. This feedback is recorded in the CRM system and analysed to identify areas for improvement.

By using CRM effectively, Company XYZ can build stronger relationships with its customers, increase customer satisfaction and loyalty, and drive repeat business and revenue growth.

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